In my role as the lead designer for the Diagnostics division at Exosome Diagnostics, I spearheaded a strategic partnership with baseball icon “Iron Man,” Cal Ripken Jr., to promote proactive measures for men’s prostate health. Collaborating closely with the art director, I packaged a comprehensive influencer campaign, taking charge of building and maintaining the landing page, designing impactful print and digital ads, developing eye-catching tradeshow booth graphics, and producing compelling print collateral. This multifaceted initiative allowed me to not only shape the visual elements but also contribute significantly to a campaign aimed at fostering awareness and action regarding men’s health.
