In my role as the lead designer for the Diagnostics division with Bio-Techne, I took charge of developing ExoTRU, a distinctive sub-brand by Exosome Diagnostics designed to promote a specialized product testing kit for assessing the likelihood of kidney rejection. This involved not only building the brand but also creating tailored collateral and iconography for ExoTRU’s targeted marketing campaigns directed at clinicians and lab workers. It was a creative undertaking that allowed me to shape the visual identity of ExoTRU and effectively communicate its significance within the realm of diagnostic solutions.
