Companion Diagnostics by-Bio-Techne

In my role as the lead designer for the Diagnostics division at Bio-Techne, I played a central part in shaping Companion Diagnostics (CDx), a platform-agnostic collaboration designed for biomarker discovery and clinical trial development, aimed at enhancing the chances of drug success. During the development phase of CDx, my primary responsibility was the creation of the CDx brand. Collaborating closely with stakeholders from various business units, as well as scientists and research assistants, I spearheaded the design of impactful print and digital awareness campaigns. This encompassed a wide range of materials, such as web pages, social media packages, email campaigns, trade show booths, event collateral, and printed materials, all contributing to the success of CDx’s strategic objectives.