In my role as Bio-Techne’s Senior Designer during the acquisition of Asuragen, I led the integration of the brand. Collaborating closely with stakeholders from both brands, I played a key role in the development of the new logo, creation of collateral materials, and seamless integration and maintenance of the website. I crafted versatile and user-friendly brand elements that successfully merged the identities of both companies. This process prioritized a smooth transition without prematurely departing from the established look and feel, ensuring a cohesive experience for existing Asuragen customers.
